Test Preparation Industry Trends

TUIVNN

20-Dec-20

With the competitive and entrance examinations becoming the norm for better career prospects, test preparation industry is set to occupy the learning space in India. However, India is not an exception as far as the evolution of test preparation market is concerned. The test preparation market size in India will grow by USD 7.14 billion during 2018-2022. With half of its population below 25, India has a relatively larger mass for this sort of a market.

With the competitive and entrance examinations becoming the norm for better career prospects, test preparation industry is set to occupy the learning space in India. However, India is not an exception as far as the evolution of test preparation market is concerned. The test preparation market size in India will grow by USD 7.14 billion during 2018-2022. With half of its population below 25, India has a relatively larger mass for this sort of a market. Abysmal state of affairs in the Indian education system only aids the need for organized test preparation industry. There are varied nuances to the rise of test preparation industry in India which require a deep and thorough ‘examination’ in order to fully grasp the nature of its evolution and where it is headed. For a variety of reasons, test preparation industry is likely to grow fast. Job seekers in India conventionally sought degrees in their pursuit of jobs in the prime public and private sectors. This phenomenon was subtly and yet significantly affected when the system of competitive and entrance examinations was introduced. In the past, the system operated on rote learning as the entry to higher studies depended on grades. There was a paradigm shift when the system made a transition to entrance examinations. Similarly, a particular degree was sufficient for a set of jobs which also saw a sea change when competitive exams were brought into the equation. A system of free and fair competition was ushered in, based on in-depth subject knowledge and its application. However, the conventional education system was not in sync with this metamorphosis and continued its outmoded ways. It is also a well known fact that Indian education system is characterized by fewer classrooms and teachers, paucity of learning resources and ineffective modes of learning. This sudden turnaround has taken the education system by surprise in the last decade or so.

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